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March 10, 2009

Still Riding

Harley-Davidson has announced that its worldwide motorcycle sales are down thirteen percent. But though sales of new bikes are down, people who own bikes still need to get them serviced.

Ted Porter runs a motorcycle repair shop in California. He used to be a tinkerer. He fixed bikes on the weekends and worked a day job. But when his "hobby" grew a waiting list, he took the plunge and opened his own shop. These days, though motorcycle dealerships in his area have gone under, Ted's business is thriving. He tells Dick Gordon about the one business decision he made that was crucial to his success in this wavering economy: staying true to the ideals of customer service he learned from his dad.

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