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May 11, 2009

What's Working? Boot Camps

Here's another story in our occasional series, What's Working, Who's Working. Naomi Nazario and BJ Gaddour are newly married and running a fitness boot camp business in Milwaukee that is thriving despite the down economy.

But it hasn't been smooth sailing. The two had to reinvent their business when they got a big scare: A major corporate client cut their hours in half. Naomi and BJ talk about what they did to create a group fitness business that's working.

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